Katherine Accettura is a HelloSociety Influencer from Illinois. She has over 1.2 million Pinterest followers. Katherine has been kind enough to share some of her Pinterest tips with us in this post:
1. Make Time To Pin & Pin Regularly
- Try to pin every day, several times a day. If you don’t pin regularly, your followers may become bored and won’t visit your Pinterest account as often.
- Utilize a pin scheduler every day. Try to implement it into your daily routine, especially while you are going to be busy, and see if it makes a difference in the overall number of repins and likes on your pins
- TIP: A good time to pin is when you begin seeing your phone blowing up with Pinterest notifications (your Pinterest app phone notifications should be turned on until you understand your audience’s schedule).
2. Pin From Your Phone
- The majority of Pinterest users are accessing the site via the Pinterest mobile app. It’s important to be in touch with your audience and see what your pins look like across all devices. Scroll through your pins on a daily basis, and make sure they look coherent and interesting.
- Make sure you aren’t pinning or repinning thumbnail-sized images. They look deceptively good on the Pinterest app, but look really bad on a computer screen.
3. Keep Your Blog or Website Updated (Important!)
- This is one of the biggest problems I see among pinners. Your blog or website link is at the very top of your Pinterest profile (or should be!). This encourages your followers to click through to learn more about you. If someone is directed to a site that has not been updated in a month or even a year, it can be off-putting, and may not encourage them to continue to keep interest in you and your pins. Make sure your Pinterest profile links to the blog/website that you keep up with most.
- It is important to verify your blog/website. Your pins may become more pin-worthy and show up higher in your followers’ home feed more often. There are lots of tutorials on how to verify your profile URL on Pinterest.
4. Think Of Your Pins As A Whole, Not As Disparate Boards
- It is important to look at your pins as a whole entity. This will provide your followers with the most visually pleasing experience. Example: If you pin the same pin to multiple boards in a row, they will show up as a duplicate pin to viewers on your Pinterest profile.
5. When In Doubt, Pin Food and Quotes
- Everyone hits creative blocks sometimes, so if you’re experiencing this, pin a few recipes or beautiful pictures of food. Inspiring quotes can also be popular to a wide variety of followers.
- In my opinion, Food, Quotes, and DIY tend to be some of the most repinned and liked pins out there. Make sure they are cohesive with your other pins, though!
Connect with Katherine:
These ‘HelloSociety Influencer Guest Posts’ are shared in support of successful influencers teaching best practices to fellow influencers, aspiring influencers, brands and social media users.